Booking software for salon and mobile dog groomers The booking app that fills your diary.

Pawdiary keeps your bookings, clients and pets in one place, lets clients book and pay a deposit online, then does the part other apps don’t: it tells you who’s due, who’s drifting away and who to offer your free slots to.

Start your 14-day free trial See how it works

No card needed
Import clients from a spreadsheet
Data stored in the UK
Cancel any time

Made for how you groom

Mobile groomers

Your round on a map, sorted for the least driving.

Drive times and directions between visits
What each day costs in fuel, and the cheapest petrol on your route, with prices from Pennyfill updated daily
Areas on set days, and “on my way” texts in one tap

See Pawdiary for mobile groomers

Salons

Every groomer’s diary, with no empty tables.

A diary and a colour for each groomer
Clients choose who grooms their dog online
Tips and commission for each groomer

See Pawdiary for salons

Your regulars don’t leave. They just forget to rebook.

A groom every six weeks is easy to lose track of, for them and for you. Pawdiary watches every pet’s usual interval and shows you who needs a nudge, how much it’s worth, and which messages turned into bookings.

Three jobs, done for you

Fill your diary

Know who’s due, who’s drifting and who to offer a free slot to.

Rebook before they drift See every regular who’s due or overdue, what they usually spend, and message them in one tap.
Fill the gaps ProSpot free time in the next two weeks and who usually comes in then, including your waitlist.
Clients book themselves Your own booking page with real free times and prices by breed and size. Keep it to existing clients, approve new clients first, ask them about behaviour and health, and offer a consultation before their first groom.
Campaigns ProEmail offers to clients who opted in, or everyone not seen for a while. Unsubscribes are handled for you.
Loyalty cards and referrals ProEvery sixth groom free, or your own reward, counted for you. Clients share their own booking link, and they and the friend both get money off.

Stop losing money to no-shows

Reminders, deposits and signed terms, without chasing.

Automatic reminders ProReminders go out on their own before every booking, by email, or by text on Plus.
Deposits and no-show fees PlusTake a deposit or save a card when they book, or after you approve the booking, then charge a no-show fee in one tap. Regulars with a rolling deposit aren’t asked again. Straight into your own Stripe.
Spot the late cancellers Note when a client told you they’re cancelling, see how much notice that was, and get a flag on anyone who keeps cancelling late or not turning up. Rolling deposits are noted on the client too.
Terms signed on the phone Clients read to the end, type their name and sign your terms from a link, so you know who’s agreed before they arrive.
Client portal ProClients see their bookings and report cards, cancel within your notice and update their details.

Run the day from your phone

Bookings, pets, notes and routes in your pocket.

A diary that works on your phone Day, week and month views, repeat bookings, a six-month plan for each regular, blocked-out time and a colour for each groomer. Pick-up and drop-off bookings keep travel time free either side, so nobody is booked in while you’re on the road.
Every pet, remembered Breed, coat, behaviour flags, health notes, usual style, usual price, when it last went up and before-and-after photos.
Report cards Send owners their dog’s photos, your notes and a button to book the next groom.
Routes for mobile groomers PlusYour day’s visits on a map with drive times and directions. Sort the day into the order with the least driving, cover areas on set days so clients only book when you’re nearby, and tell the next client you’re on your way in one tap.
Fuel costs and the cheapest petrol PlusSee what each day and week costs in fuel from your van’s mpg, and the petrol stations on your route with today’s prices, cheapest first. Prices come from our partner Pennyfill and are updated every day. One tap uses the cheapest for your costs.

See it in action

The week view of the diary, with each booking showing the pet, service and breed — Your week at a glance. Dashed bookings are waiting to be confirmed.

The Rebook page: pets that are due, what they’re worth, and the free slots to offer them — Rebook: who’s due, what they’re worth and which free slot to offer them.

Today’s bookings on a phone, with behaviour warnings and pick-ups — Today, on your phone.

A business’s online booking page on a phone, with services and prices — Your booking page, as clients see it.

Built in a working salon

Made with groomers, not for a slide deck.

Pawdiary began as the booking system for Turner & Pooch, a working dog grooming business, and it still runs their diary. That’s why it talks about coats, matting and “usually every 6 weeks”, not “resources” and “customers”.

“Pawdiary runs our whole diary. Clients book themselves in, reminders go out on their own and no-shows have all but stopped. It was built around how we actually work, so it just makes sense.”

Charlotte, Turner & Pooch

We’re looking for founding groomers to shape what comes next. Tell us what your current system gets wrong at hello@pawdiary.co.uk.

Up and running this afternoon

Sign upAdd your business name and whether you’re a salon, mobile or both.
Import your clientsUpload a CSV from your old system or spreadsheet. Pets come too. Or try it first with sample clients.
Send your first rebooksSee who’s due and message them before the day’s out.

Simple pricing

Every plan starts with a 14-day free trial of everything. No card needed.

Free

For getting started

£0 a month

Up to 20 pets
Bookings, calendar and pet records
Pick-up & drop-off with travel time kept free
Import clients from Excel or CSV
Six-month plans and end-of-groom extras
Late-cancel flags, rolling deposits and price-rise dates
Online booking (existing clients only if you like), requests you approve, consultations and waitlist
Rebook list and message templates
Report cards, terms signing and payments
Reports, two-step login and help by email

Start free trial

Pro

For a full diary

£19.00 a month

or £190.00 a year, two months free

Unlimited pets
Everything in Free
Automatic reminders by email
Fill a gap: who to offer free slots to
Client portal and email campaigns
Packages and memberships
Loyalty cards and referral rewards
Review requests and won-back reports

Start free trial

Plus

For getting paid and getting about

£35.00 a month

or £350.00 a year, two months free

Everything in Pro
Card payment links that mark themselves paid
Tap to Pay: take cards on your Android phone
Deposits after you approve, saved cards and no-show fees
300 texts or WhatsApp messages a month: reminders and two-way chat
Route planning with drive times, best-order sorting and “on my way” messages
Areas on set days: online booking only offers days you’re nearby
Fuel costs for each day and week, and today’s prices at petrol stations on your route, updated daily by Pennyfill

Start free trial

Team

For salons with more than one groomer

£49.00 a month

or £490.00 a year, two months free

Everything in Plus
A diary and working hours for each groomer
Clients choose their groomer when they book online

Start free trial

No VAT or card fees added on top. Card payments from your clients go through your own Stripe account.

And everything else a grooming business needs

Get paid, tips included A nudge to finish each groom when its time is up, with extra charges explained to the owner. Payment links, Monzo, SumUp or bank details, tips and commission.
Tap to Pay on your phone PlusNo card reader to buy or charge. In the Android app, clients tap their card or phone on yours and the money goes straight to your own Stripe account.
Messages that write themselves Confirmations, “ready for collection” and review requests from your own WhatsApp, text or email.
Texts and WhatsApp PlusText clients from your business number, send reminders on WhatsApp to clients who prefer it, and read every reply in one inbox. 300 messages a month included.
Packages and memberships ProSell bundles of grooms or a monthly membership and see what each client has left.
See what’s working Money taken each month, clients won back by your rebook messages, no-show rate, busiest days and top clients.
Client details kept safe Two-step login, data stored in the UK and a data processing agreement ready for GDPR.
Help from a real person Ask from Help in the app or by email and a person replies. Your clients always see how to reach you.
Staff diaries TeamEach groomer’s own hours and bookings. Clients can choose who grooms their dog.

Coming soon

What we’re building next. Every plan gets these as they land.

Android app on Google Play In progressPawdiary as an app on your Android phone, so your diary is one tap away.
Notifications on your phone In progressA ping the moment a client books online or texts you back.
Works without signal In progressIn the app, your diary, clients and pets still open in a dead spot, so you always have the dog’s notes.
iPhone app on the App Store In progressThe same app for iPhone, with notifications and your diary without signal.
Memberships paid automatically PlannedClients pay their monthly membership by card on its own, so there’s nothing to chase.

Got an idea? Email hello@pawdiary.co.uk and tell us what would help your business.

Questions

How long does it take to switch?

Most groomers are set up in an afternoon. Upload your client list as an Excel or CSV file, from a spreadsheet or your old system, and import them in one go, pets included. There’s a template to fill in if you’re starting from paper. Stuck? Email us and we’ll help.

Can my clients book online?

Yes, on every plan. Turn on your booking page in Settings and share the link. You choose the services, how much notice you need and whether bookings are confirmed straight away or wait for you.

Do my clients need an app?

No. They book, sign your terms and see report cards in their browser, and messages go from your own WhatsApp, text or email.

I’m a mobile groomer. Does it work for me?

Yes. Choose “mobile” when you sign up and you get a route for each day, drive times between visits, what the day costs in fuel, petrol stations on the way with today’s prices from our partner Pennyfill, updated every day, and directions in Google Maps.

Who owns my client data?

You do. It’s stored in the UK, you can export everything at any time, and if you close your account we delete it. We never sell data or use it for advertising.

What happens after the free trial?

You choose a plan, or carry on for free with up to 20 pets. Nothing is deleted and there’s no card needed to start.

Do prices include VAT?

Yes. The price you see is what you pay, with nothing added on top.

Are there card fees?

Card payments go through your own Stripe account at Stripe’s standard rates. We don’t add anything on top.

Can I pay yearly?

Yes. Pay for a year and get two months free: Pro is £190, Plus £350 and Team £490 a year.

What if I send more than 300 texts in a month?

Reminders go by email for the rest of that month, and your texts start again on the 1st. Email reminders have no limit.

Can I cancel any time?

Yes. There’s no contract. Cancel in Settings and you keep your plan until the end of the period you’ve paid for.

Something else? Email hello@pawdiary.co.uk.

Guides for groomers

All guides

Fill next month’s diary from this month’s regulars.

Import your clients, see who’s due, and send your first rebooks today. Free for 14 days, no card needed.

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